Tuesday, September 6, 2016

One Amazon's review on Tuscan Dairy Whole Vitamin D Milk

Jonathan Lung
September 3, 2016
Tuscan Dairy Whole Vitamin D Milk review
            Amazon reviewers are typically targeting other customers to give them their opinions and advice for a product. This could be a range of all sorts of people but depending on the products (much like genre for novels) the reviewers target more specifically to some people than others like baby products for mothers. Usually customer review incorporates a lot of flaws or praise for the products, an anecdote as evidence, and a final rating on the product. They also can be short and to the point with glaring flaw or its greatness.
            However, a review for Tuscan Dairy While Vitamin D Milk (and a few others) did not appeal in the same way as other reviews. Instead, the author told a funny story about his experience taking the milk carton through the TSA. Regardless if it was a true story or not, the target audience was definitely the same as a regular reviewer but achieving a different purpose. He chose to entertain people to exemplify how good the milk is to him. Comparatively, his review borders on the line with comedy instead of review but his story does provide his love for the milk, which does provide an opinion, something that reviews are there for. His story culminates with him saying “I drank the entire gallon of Tuscan Whole Milk that I had purchased on Amazon.com while the people behind me grew increasingly inpatient. It was delicious.” This statement shows his thoughts about the milk, interwoven in the funny story that he told.

            If you want to read the review for yourself, click on the link https://www.amazon.com/review/R1WQS8H0LTDF9B/ref=cm_cr_dp_title?ie=UTF8&ASIN=B00032G1S0&channel=detail-glance&nodeID=16310101&store=grocery 

1 comment:

  1. Good use of a concrete example (baby products for mothers) to help you describe the possible audiences and purpose of an Amazon product review.

    I want to push you to rethink about whether the target audience was the same in your chosen review as it is for other more typical Amazon reviews. While you are correct in writing that the reviewer mentions what he thought of the milk's taste (which falls in line with a typical review), you also write that the review seeks to achieve "a different purpose." Does this slightly alter the audience then - does the review still target the same audience as other reviews?

    You give a good example to support your claim, however.

    Grade: Check

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